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Welcome to Kitab Utsav! (When & where)

Updated: Jun 23, 2019

In a distinct universe Matilda is not stopped from reading books. There she is, collecting as many books as she’ll never read, book hoarding isn’t a crime, is it? Then there is also a magical world inside a wardrobe and another at platform number 9¾ at King’s Cross which is much cozier than reality.


However, there are millions of children in India who are deprived of the magical and enriching world of books. To put in numbers--About 100 Million children are lagging in schools across India.Books play a pivotal role in the growth of children, boost their confidence, help them develop their imaginations and to cope with emotions. At least half of all children in our country are unequipped with basic literary and arithmetic skills by the end of primary school.


Luckily, there is a way for you to change this. Our annual book festival, Kitaab Utsav 2.0 is your way to explore, connect with and contribute to the world of these children. Through our motto we aspire to enable each children to READ, IMAGINE and GROW. By setting up libraries and donating books we can build a foundation for children to grow on. All the money raised from the book sale will be used to set up libraries in schools across India.

So, BOOK yourSHELF for 29th and 30th of Juneby joining us at any of our pop-up stalls located in Mumbai, Kota and Delhi.


You can bring all your favourite childhood books and exchange them for other books or buy more at prices as cheap as Rs. 10/-. Unbelievable, right? But that’s not it, you simply won’t be able to resist drooling over the delectable cupcakes at our food stalls or refrain the child in you from playing some fun games we have to offer. There are sundry ways in which you can enjoy and yet make a difference in the lives of children. Join us in this reading revolution!

Go on, don't wait on it!

Just head over to any of the following VENUES to load your bags with books and unlimited fun.


  • 91Springboard, Sec 18, Gurgaon

  • Raasta Cafe, Green Park


  • 7 AM Mumbai Community Supermarket M.G. Road, Kandiwali

  • Intermezze Brewery and Gastropub, Hiranandani Estate, Thane


  • The Right Place Cafe, Opp 7 Wonders Park, Vallabhbari

  • June's Book Bank, Near DAV School, C-167 Talwandi

Paytm Link for Coupons: Click/Tap Here

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